CategoryHow To Judge A Book By Its Cover and other How To’s

How To Judge A Book By Its Cover

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The other day, I was talking to someone; gently explaining why their book cover was not achieving its most obvious objective – drawing in the potential reader. His response to my eloquent yet non-critical feedback was a “You shouldn’t judge a book by its cover.” I was stunned; speechless even, until I found myself, “Perhaps we shouldn’t but the truth is we do.” However, it later occurred to me...

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June 2018
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